Janna Ronet - Founder of Image Skincare in the News.......

Marcia Heroux Pounds Sun Sentinel Columnist

5:18 p.m. EDT, May 18, 2011

Image Skin Care, founded by Janna Ronert seven years ago, recently purchased a 35,000-square-foot building in Lantana and will move its headquarters later this year from West Palm Beach. The new building also will serve as an education center for its licensed estheticians who sell the company's products to dermatologists, plastic surgeons and medical spas in 28 countries.
Ronert projects $40 million in revenue this year, a 70 percent revenue increase
from 2010. Image Skin Care is competing in a difficult economy by pricing its
products at $55 or below. Consumers "are no longer looking for the fancy package
for $200," Ronert said.

Janna Ronert, founder of Image Skin Care in West Palm
Beach, learned from her father, a Nebraskan farmer, the art of "deliberate practice,
which is doing one thing and doing it well."Ronert says she has followed her father's advice by stressing education at her company. Dad's advice paid off: Image Skin Care, which sells skincare products directly to plastic surgeons, dermatologists and medical spas, is projecting $40 million in sales this year.