"Tell Me and I Forget, Teach Me and I Remember,

Involve Me and I Learn"

This is a quote from Benjamin Franklin. This month I would like to take a moment and talk about retailing with success.

Part of becoming a great retailer is learning and knowing the benefits of your products and services. To do this you can get involved in our online and in person trainings. Learning to understand and act on the following principals will also help you become a great retailer.

Ask your self.

Am I retailing with success?

Am I up selling with success?

How can I be more effective?

Understand that EVERYONE has discretionary income to spend.

You need to identify not so much what your clients need but rather what they want. People spend money on items they want everyday. The biggest reason people don't buy is because they are not being asked to buy.

Learn to posture the value of your retail offerings. Doing this will help price become irrelevant. Price ONLY matters when you make it matter. For example rather than focusing on the ingredients that the vitamin C that the eye creme contains...if the client has told you that they hate puffy under eye bags in the am, use this to direct your benefit statement about the Vital C eye cream.

Telling the client about the cooling gel like nature of the vital c eye creme and how it reduces puffiness and smooths lines around the eye area is explaining how the product will benefit the client.

Educate vs. Selling. This moves any NO to Yes with ease. "No, I don't need anything today," can become "Tell me more."

Find the motivation behind what drives your clients to purchase.

Listen to what they want.

Create, Engage and Excite your clients with specials, changes to the retail area to keep it fresh, deals, limited edition items like gift certificates and treatments or packages.

Educate, Consult and Ask your client to buy.....

This will open the door for the client to spend more retail dollars with you and your business.

I look forward to speaking with you this month,

Stephani Ramirez R.N., L.M.E.

stephijor@gmail.com